Cadence x Public Records
NEW LABEL PARTNERSHIP FORMED BETWEEN CADENCE MUSIC GROUP AND PUBLIC RECORDS
Toronto-based R&B, Rap and Soul label Public Records and the Cadence Music Group are pleased to announce they have formed a label partnership.This partnership is a perfect fit for both parties. It will enable Public to discover talent through their connections in the community while using Cadence’s infrastructure and resources to help accelerate artists’ careers in Canada and across the globe.
Public Records is run by music industry veteran Gavin Sheppard who has worked with a diverse range of talent such as Jessie Reyez, Amaal, Pilla B and many more. Besides Sheppard, the Public Records’ team consists of Trung Hoang (Creative Director) Jamal Vickers (Marketing Manager) and Maria Giuliana (Communications Manager). Through their history of boots on the ground support for Canadian creatives, they have earned a high level of trust within the national arts community. Their mission is to collaborate with artists in a fair and empowering manner. Public’s expertise lies in relationship building, artist development, strategy, marketing and making unique partnerships across labels, corporations, NGO’s and into communities.
On the partnership, Sheppard, Public’s Founder and Head of A&R said, “Cadence is a world-class company with both a solid foundation and a nimble mindset. With the formation of this relationship, we are genuinely excited to grow the ways we are able to support and elevate diverse creators from across nations and worldwide. As we continue our journey of serving artists we love - we are grateful for the opportunities we have been given both past and present as we look to nurture the future of Canada’s Rap, R&B and Soul music industry.”
Cadence Music Group CEO Iain Taylor added, “We are extremely happy to be partnering with Gavin and welcome his incredible team at Public into our group of labels. They have deep roots in the Rap and R&B communities and their reputation for talent development is unbelievable. The combination of our two companies’ capabilities will provide many more opportunities for Canadian artists to grow and develop their careers.”
Cadence Music Group is a leading independent music company based in Toronto, Canada. The company combines the personalized, artist-friendly approach of an indie record company with the execution and reach of a major label. Home to four labels and distribution arm Fontana North, Public Records will be an incredible addition to the company’s group of imprints; Physical Presents (Felix Cartal, Shaun Frank), Known Accomplice (Sam Roberts Band, We Were Sharks), Pheromone Recordings (Joel Plaskett, Martha Wainwright) and Cadence Recordings (Dear Rouge, The Treble).
Kicking off the partnership will be Public Records’ most recent signing, Toronto R&B singer Mighloe. Her new song “Don’t Call Me” released this past Friday received early support from streaming partners and earned playlist spots on Spotify's New Music Friday Canada, Outliers, Mood Ring, the cover of RNB Radar and Apple Music's Best New Songs, Breaking R&B and more. Public is also excited to announce an official partnership with renowned Ottawa based artist City Fidelia and his next release coming this spring. A new series of singles curated by the label called “Public Goods” is also being announced. The first installment will kick off with the single, “Magic” by international recording artist Nonso Amadi and homegrown R&B songstress Tasha Angela. Entering the realm of distribution, Public is gearing up with upcoming releases from Juno Award winners Naturally Born Strangers, multiple Indigenous Awards and MTV VMA award winner Drezus as well as relative newcomers rapper/singer Kastilla, rapper Jordan Fall and British Columbia based singer TRS.