Canadian Award Winning Hip Hop Ensemble Naturally Born Strangers Releases Visuals for New Single “Sriracha”
March 16th, 2021- Today, Complex Canada premiered new visuals for new single ‘Sriracha’ from Naturally Born Strangers. Made up of Rich Kidd, Tona, and Adam Bomb their single ‘Sriracha’ from their forthcoming album ‘Thoughts & Prayers” is produced by renowned producers Rich Kidd (k-os, Talib Kweli, Shad, Saigon) & Pops (Ty Dolla $ign, Jay Rock, Merkules, Freddie Gibbs) the video directed by Frocasso captures the raw energy that comes from working alongside fellow creatives in a city they all call home.
Speaking on the record and video the collective tells us: "There’s a line in the song, “loyalty til we’re royalty” which kind of sums up my verse. It’s mainly a salute to where we’ve come from and who we made the journey with. Wanting the best for us for ourselves and those still around." - Adam Bomb
"Making the ‘Sriracha’ video was a resurgence for my natural born stranger energy I needed because it was the first one in a while shot back home in the core of our city." - Tona
"This single and video represents the aesthetic and feel of the next project we're about to drop. Raw, unfiltered and powerful." - Rich Kidd
About Naturally Born Strangers:
While experiencing success with their own individual music careers, the three-part collective known as Naturally Born Strangers continues to reach new and exceptional heights by doing things differently. The group came together by Toronto-based creative Bryan Espiritu of Legends League whose initial idea was to assemble his favorite artists from the city that represent innovative expressions of art. “Naturally Born Strangers represent those born and raised differently who don’t associate themselves with the common communal circles. It’s a proclamation of pride in the power of being disliked, unwanted or obscure, weird or foreign to the norm. It’s for the stranger and the more strange, the new community of outcasts, the
antithesis to the neighbourhood and the cynics of its circles. NBS is the umbrella title to those influenced by much, deterred by nothing and unknown the world over. It’s a reflection of our society's vision of “normal”. It’s fuck government, fuck the system, fuck money, fuck fame, fuck art.” The collective’s 2014 self-titled debut project led to a Juno award the following year for Best Rap Recording and a Sirius XM Radio Indies award for Best Rap Group Of The Year. Since then, they’ve received multiple MMVA nominations and are currently prepping fans for their sophomore release, Thoughts & Prayers, set to arrive in 2021.
Connect with NBS
www.naturallybornstrangers.com